As Asian Paints’ main product experimentation and display center, the building required to reflect their core business and the makeover done in recent years, morphing from a stodgy old enterprise image to that of a young, new age enterprise. To enable this, the design looked at uneven surfaces interspersed with splashes of vivid color. The natural contours of the site are capitalized to create maximum flexibility in space usage and an ample opportunity for product display. The building has a clearly defined circulation pattern while still maintaining transparency between spaces. All the laboratories were designed around a central courtyard with offices overlooking into the labs and the atrium. Landscape intertwines within the building and outside to create a seamless band of green within and outside the building.